Hispanic Marketing// bilingual targeting for every acculturation level

drive new business growth through an untapped market

Pulpo Media

PULPO MEDIA

In 2014, Entravision Communications acquired Pulpo Media – the comScore Media Matrix rated #1 one Hispanic Ad Focus and Bicultural Audience Network. Pulpo’s multicultural ad network reaches nearly 55 million U.S. Hispanics with an estimated purchasing power of more than $1.7 trillion. Pulpo’s multifaceted advertising abilities and proprietary targeting by acculturation level set this agency apart from all other Hispanic marketing firms.

UNIVISION, UNIMÁS & LATV

Entravision Communications is the Tampa Bay affiliate for three Spanish-language TV networks Univision, UniMás & LATV. Combined, Univision and UniMás command a 70% share of Spanish language TV viewing among Tampa Bay adults ages 18+ (Nielsen, May 2017). LATV is a bilingual television network geared towards millennials that is quickly growing in popularity across all acculturation levels in the Tampa area.

NOTICIAS YA

Noticias Ya is the online local news hub for Univision in 24 different markets, including Tampa Bay. Noticias Ya features local and national Spanish-language news as well as our popular cross-platform program, Pregúntale al Experto.

BILINGUAL SERVICES

Our bilingual marketing team can create and optimize both English and Spanish creative content for a variety of digital and traditional platforms.  From television commercial production to landing page design, your brand messaging will be both memorable and consistent across all languages. Our translation abilities extend beyond Spanish – contact us to request creative content in additional languages.

Luis Mercado Entravision on-air talent

ON-AIR TALENT

Our on-air talent is available by request to film news segments and commercials for companies who do not have Spanish-speaking employees willing to be on camera. Our talent is available to film studio or on-location commercials, voice over audio, video ad pre-roll, and more.

❝If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.❞ ‒Nelson Mandela