Hispanic Marketing// bilingual targeting for every acculturation level
drive new business growth through an untapped market
In 2014, Entravision Communications acquired Pulpo Media – the comScore Media Matrix rated #1 one Hispanic Ad Focus and Bicultural Audience Network. Pulpo’s multicultural ad network reaches nearly 55 million U.S. Hispanics with an estimated purchasing power of more than $1.7 trillion. Pulpo’s multifaceted advertising abilities and proprietary targeting by acculturation level set this agency apart from all other Hispanic marketing firms.
UNIVISION, UNIMÁS & LATV
Entravision Communications is the Tampa Bay affiliate for three Spanish-language TV networks Univision, UniMás & LATV. Combined, Univision and UniMás command a 70% share of Spanish language TV viewing among Tampa Bay adults ages 18+ (Nielsen, May 2017). LATV is a bilingual television network geared towards millennials that is quickly growing in popularity across all acculturation levels in the Tampa area.
Our bilingual marketing team can create and optimize both English and Spanish creative content for a variety of digital and traditional platforms. From television commercial production to landing page design, your brand messaging will be both memorable and consistent across all languages. Our translation abilities extend beyond Spanish – contact us to request creative content in additional languages.
Our on-air talent is available by request to film news segments and commercials for companies who do not have Spanish-speaking employees willing to be on camera. Our talent is available to film studio or on-location commercials, voice over audio, video ad pre-roll, and more.